Your life, with your unique set of experiences, gives you everything you need to hone a story and carve out a niche for yourself as an indie artist.
In today’s episode we’re going to talk about discovering your unique voice, giving you an edge when it comes to building your audience and growing your tribe.
It’s time to carve out your own niche….
That’s today on TIM Talks episode 5.
This is the first week of the show. Pretty exciting. I just love what I do.
A quick little look into my personal life here:
I’m a digital marketer. I have a few clients that I work for. Some are in the music business and some are not.
I’m also a worship leader and songwriter at my church, on staff, I work out of the office there 3 days a week and then work from home when it comes to my business and other ventures.
It’s an exciting time.
All the stuff I’m talking about on this podcast are things that I am in. I said it in the un-episode.
If you haven’t heard that, simply check out theindependentmusician.com/0.
In TIM Talks I’ll be focusing on a new business model for today’s independent musician. This new model is all about building and growing your platform as an artist online through creating contagious content, both musical and non-musical.
Carve Out Your Own Niche
As a musician you have a bigger story to tell your fans than simply a 3 or 4 minute song could ever say.
It’s not to down play your music at all, but to actually highlight against the backdrop of your unique story and perspective.
So this new business model I want to propose isn’t actually all that new after all. The artists who have had the most success have actually been doing this for years. These artists hone their story so well that they create a niche for themselves, and then they get creative and come up with innovative ways to share that story.
On this new podcast, I’ll be talking mainly about the later. Discussing the many innovative ways to build your audience and expand your reach through digital marketing and online business.
So we’ll cover topics like blogging, lead generation, retargeting, search engine optimization, social media, email marketing, product and album launches, and a lot more…
Basically anything along the lines of marketing and the internet, will be covered.
Steal Like An Artist
To carve out your own niche, you need to practice.
In his book “Steal Like An Artist”, Austin Kleon is right when he says:
“Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use – do the work you want to see done.”
And again he says….
“You don’t get to pick your family, but you can pick your teachers and you can pick your friends and you can pick the music you listen to and you can pick the books you read and you can pick the movies you see. You are, in fact, a mashup of what you choose to let into your life. You are the sum of your influences. The German writer Goethe said, “We are shaped and fashioned by what we love.”
Pick up the book here: Steal Like An Artist.
Action Items For Carving Out Your Own Niche
- Make a list of your top 5 strengths, AND your top 5 skills – (Check out Strengths Finder 2.0)
- Example: Vegan Metal Chef
This Episode’s Sponsor
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